My Background

For virtually all of my life I have been curious about what makes people tick, and the nature of the human condition.

I started my career in consumer branding – understanding and enabling brands to use insight and innovation to leverage consumer needs. It was a fascinating area of work, as it involved plenty of psychology and inquiry but it was subject to the mindset of the brand owner ‘to do the right thing’ so wasn’t quite ‘upstream’ enough to the real source of the human condition for my liking!

Twelve years ago I discovered the world of  personal development coaching. Since then I have developed businesses working with individuals, teams and organisations to enable them to realise their potential from an inside-out perspective, enabling ‘behind the eye’ change.

I am constantly curious as to the nature of the human experience and have inquired into the areas of: The 3 Principles, Coaching, NLP, Transactional Analysis, Hypnotherapy, EFT, Clean Language, Symbolic Modelling, and Positive Psychology.

Read about my Commercial Experience >>